Work

Work from across the products I've worked on, spanning complex B2B systems, strategic and cross-functional alignment.

View work by:

Strategy & research

Two years of feedback had been collected but never connected. The roadmap needed a problem space, not more feature requests.

Product design

The dashboard was clear but shallow. Users needed to understand performance the moment they landed, not build another report to get there.

Product design

Users had been asking for years. The fix was simple. It just needed someone to finally prioritise it.

Operational design

The flow had already failed multiple times. Users were sceptical, and previous fixes had not stuck.

Product design

A new feature was about to block AI functionality users relied on. No one had noticed.

Commercial & strategy

Many applied to an AI innovation fund run by a large technology partner. We were selected. Then external factors cut it short.

Leadership

Both managers were away for seven weeks during a launch window. The team needed someone to keep things steady.

Leadership

Capable people, no shared ways of working. Designers rotated on availability, not fit, and only understood the product in fragments.

Strategy & research

The team had opinions but no shared evidence. Prioritisation was cycling through the same unresolved debates.

Strategy & research

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