How two years of user feedback was mapped against product promises, synthesised into problem statements, and fed into the annual survey, leading to an outcome-focused roadmap.
Product promise
1 Promise for insights
2 Promise for usability
3 Promise for data
Problem area
Design
Flexibility and efficiency of use
Both
Industry standards and flexibility and efficiency of use
Engineering
Error prevention and data accuracy
Pain points
Pain Points
Dashboard limited to three metrics at a time
Needed separate reports for a fuller picture
Build pattern inconsistent with rest of platform
No flexibility to view multiple groups together
Pain Points
Adding items one by one was slow and repetitive
No way to paste a list directly into the interface
Multi-step workaround required for basic task
Simple need deprioritised for years as not "shiny"
Pain Points
Most-used report missing expected functionality
Users switching to competitors to fill the gap
Feature gap eroding confidence in the platform
Repeatedly flagged but consistently passed over
Problem statement
Problem Statement
Users cannot get a meaningful view of performance on arrival without running multiple separate reports.
Problem Statement
Users who already know what they need cannot work the way they naturally would, creating unnecessary friction in every session.
Problem Statement
More accurate data to unlock new features and capabilities.
1 Insights
Product promise
Promise for insights
Problem area
Design
Flexibility and efficiency of use
Pain points
Pain Points
Dashboard limited to three metrics at a time
Needed separate reports for a fuller picture
Build pattern inconsistent with rest of platform
No flexibility to view multiple groups together
Problem statement
Problem Statement
Users cannot get a meaningful view of performance on arrival without running multiple separate reports.
2 Usability
Product promise
Promise for usability
Problem area
Both
Industry standards and flexibility and efficiency of use
Pain points
Pain Points
Adding items one by one was slow and repetitive
No way to paste a list directly into the interface
Multi-step workaround required for basic task
Simple need deprioritised for years as not "shiny"
Problem statement
Problem Statement
Users who already know what they need cannot work the way they naturally would, creating unnecessary friction in every session.
3 Data
Product promise
Promise for data
Problem area
Engineering
Error prevention and data accuracy
Pain points
Pain Points
Most-used report missing expected functionality
Users switching to competitors to fill the gap
Feature gap eroding confidence in the platform
Repeatedly flagged but consistently passed over
Problem statement
Problem Statement
More accurate data to unlock new features and capabilities.