Process Diagram

From feature-led assumptions to evidence-led outcomes

How the annual survey changed from asking users to predict what they wanted, to validating which proven problems to solve first.

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Step 1
Product Promises
Step 2
Feature-led questions
  • Anticipate what delivers promises
Step 2
2 Years of Research
  • Understand real problems and create problem statements
Step 3
Annual Survey
  • Asked users to predict what they'd want
Step 3
Annual Survey
  • Validate which problems to solve
Step 4
Feature-led outcomes
  • Built what was assumed
Step 4
Evidence-led outcomes
  • Built what was proven
Step 5
Output